Meet Karen
Karen Martel is a Certified Hormone Specialist, Transformational Nutrition Coach, and one of the leading voices helping women navigate the complex hormonal shifts of midlife. Through her clinical work, educational programs, and globally ranked podcast, Karen has helped thousands of women better understand their hormones, optimize their metabolism, and reclaim their health during perimenopause and menopause.
Karen’s expertise focuses on bioidentical hormone therapy, thyroid health, metabolic health, and weight loss resistance in midlife women. She is known for translating complex hormone science into clear, practical strategies that women can actually apply in their lives.
Her work in the hormone health space was shaped not only by years of study and clinical experience, but also by her own health challenges earlier in life.
In her early 30s, after the birth of her daughter, Karen experienced a cascade of hormonal dysfunction including endometriosis, ovarian cysts, chronic migraines, insomnia, hypothyroidism, and severe hormonal imbalance. Despite following conventional advice — dieting, exercising, and counting calories — her health continued to decline.
Frustrated by the lack of answers, Karen began a deep exploration into nutrition, hormone health, thyroid function, and the root causes of metabolic dysfunction. That search eventually led her to specialize in bioidentical hormone therapy and functional approaches to hormone balance.
In her early 40s, Karen experienced premature ovarian failure and was pushed into early menopause. What initially felt like another health setback became a turning point in her professional mission. Determined to understand the hormonal changes women experience during midlife, she deepened her education through advanced certifications in hormone health, thyroid disorders, gut health, and metabolic physiology.
Through her programs, hormone education, and clinical guidance, Karen helps women take back control of their health so they can feel strong, energized, and vibrant in midlife and beyond.
Professional Credentials
- Certified Hormone Specialist
- Certified Transformational Nutrition Coach
- Program completion of "Prescribing Hormones for Menopause" Dr. Felice Gersh
- Program Completion of"The Menopause Method".
- Certified Thyroid Specialist
Meet the Team
Kelly Keelan RN - Head Coach
Kelly Keelan, RN, is a Registered Nurse with more than 20 years of experience in healthcare and has dedicated the past seven years to helping women in perimenopause and menopause reclaim their health through hormone optimization and personalized wellness care. She specializes in bioidentical hormone therapy, thyroid health, peptides, metabolic health, and weight management, helping women over 40 understand the root causes behind their symptoms so they can feel like themselves again.
Having experienced many of her own hormonal challenges throughout her life, Kelly understands firsthand how frustrating it can be to search for answers and feel dismissed or unheard. Her personal journey sparked a deep passion for women's hormone health and inspired her to dedicate her career to helping women navigate the complex hormonal shifts of midlife with compassion, education, and evidence-informed care.
Jessica Brennan - Coach
Jessica is a Certified Hormone & Health Coach, Functional Diagnostic Lab Practitioner, and Personal Trainer who helps women navigate hormonal shifts in midlife and support long-term health and longevity.
For the past 8 years, Jessica has worked alongside Karen Martel and our medical prescribing team, reviewing hundreds of lab panels and helping women make sense of their hormone levels and symptoms. Today, she is our lead HRT specialist and the primary coach for our private coaching clients. She also leads coaching calls, provides community support inside our Midlife RESET HRT Rx and Peptide Rx group programs.
She coaches her clients on how to use HRT, supplements, and peptides strategically — not only to reverse perimenopause and menopause symptoms, but also to support metabolism, preserve muscle, improve fat loss, and enhance recovery in midlife.
Jara Fairchild- Director of Client Experience
Jara’s journey into women’s health began with her own experience navigating menopause. Like many women, she found herself feeling frustrated, unheard, and overwhelmed by the lack of clear guidance and support. That experience sparked a deep passion to help other women access the information and care they deserve.
With years of experience in the health and wellness space, Jara strongly believes in a functional, root-cause approach to women’s health. She understands that hormone health is complex, and her goal is to help women feel supported, informed, and confident as they begin their journey.
In her role, Jara focuses on making each client’s experience as smooth and stress-free as possible from the very beginning. Whether someone is feeling confused, hopeful, or simply needs a supportive voice to talk to, she is there to guide them through the first steps with compassion and clarity.
For Jara, this work is deeply personal. She feels honored to support women as they take back control of their hormones and their health.